SEO de-mystified

By Kashif Nasir

Every time you go in for an interview, the first thing they are going to ask you is: “what do you know about SEO?”

Let’s face it you are never going to be able to talk through it because the subject is just too complicated. So let me simplify it.

SEO and Grocery store analogy

SEO is online stores fighting for shelf space in Google’s search results. Yes, you heard it right. Bear with me for a minute; you have been to a grocery store. You see all these products on shelves, you cart your Malt drinks and favorite snacks come back home, and don’t think about it.

But the products on shelves didn’t magically appear there. They are carefully, selected, placed, and cataloged by the staff.

Similarly, a user enters some keywords into a search engine; Google’s search bots run through the available internet pages and bring the user the closest possible search result.

In this analogy, the user is the customer, the grocery store is the world-wide-web, the staff is Google’s search bots and SEO content is the product on the shelf.

So how does one product sells more than the other? How does one product gets listed above the other?

Simply, the product that meets the needs and wants of the customer. This is where good SEO content writers come in. The better SEO content we write, the more we raise our chances of getting into Google’s top search results.

On writing good SEO content    

Writing good SEO content is, understanding the mentality, needs, and wants of the search engine users. But it’s far more complicated than it sounds. It takes intelligence. It takes your ability to put yourself in Google user’s head and there are billions of heads out there sir. 

Will “key-words” get you there?

Most writers use “keywords” thinking it will rank their article. Let me give you an example. Let’s say you have an online clothing store. So there are several types of customers you are going to have.

Customer number 1: He is an old customer, he already knows your store, so what he is usually going to do is run a navigational query. He is just going to Google the store name and he will be redirected to your website, so far so good? Wrong! Using your store name as a keyword only gets you customers that already know about your store. Meaning you are going to lose the rest of the new potential customers.

Customer number 2: Knows the cloth he wants but doesn’t know where to buy them from.

Customer number 3: Doesn’t exactly know what he wants but is browsing to see what’s out there. (This is an ideal target; you can sell him whatever you have).

And it doesn’t stop here; there are Google users with different budgets, different emotional motivations, different levels of education, different levels of familiarity with using search engines, different tastes, and different previous experiences with online shopping.   

Conclusion

Your SEO content should be tailored for all the above top three customers.  Here is my advice: write less. Yes doing less is the backbone of IT, why write longer code when you gain the same benefits with writing less?

Google is not looking for lengthy posts. Nowadays Google even doesn’t redirect to a website. It just shows highlighted text right on the search page. So write precise, concise, in other words, write less.  Understand your potential customer, anticipate his or her needs. Learn and adapt. 

IV Infusion

IV Infusion

IV Infusion is the administration of nutrients, electrolytes, minerals, and fluids into a patient’s veins. IV infusion allows the intake of nutrients when gastrointestinal absorption of food is inaccessible or insufficient.

History of IV Infusion

Current IV therapy is less than 100 years old. Yet, the knowledge of IV infusion is ancient. But because of a lack of understanding about sterility, infection control, and other scientific methods, original attempts to deliver IV fluids and drugs met with little success. The greatest advance in drugs, equipment, and procedures has occurred in the past 25 years. The methods and parameters of IV therapy are developing.

Importance of IV infusion

Good nutrition is important for the maintenance of health and to avoid disease. Malnutrition problems occur during a hospital stay. Patients are either unable to feed themselves by mouth or they dislike hospital food. IV Infusion solves the problem of malnutrition by bypassing the oral route of food intake. IV infusion delivers minerals and nutrients straight into the bloodstream where they are readily absorbed. In critical-care situations rapid effect of fluids delivered into the bloodstream is essential.

Advantages of IV Infusion

  • IV Infusion is life-saving for patients who cannot maintain nutrients intake for long periods.
  • Body fluids lost by, diarrhea, vomiting, or excessive perspiration produce illness and can cause death. IV Infusion is a quick way to compensate for the loss of bodily fluids.
  • The relationship between the concentrations of sodium and potassium electrolytes in the cells and the extracellular fluid causes the water to flow into and out of the cells. In case of shock electrolytes balance can be disturbed. IV Infusion can restore the electrolyte balance within the body.

Who needs IV Infusion?

Patients with the problem of

  • Loss of appetite.
  • Loss of consciousness.
  • Inability to swallow.
  • Dehydration
  • Excessive nutrient loss.
  • Intestinal failure.
  • Excessive metabolic demands.
  • Unavailability of eternal tube feeding.
  • Pancreatic disease
  • Small intestinal disease.

IV infusion is needed after surgery. IV Infusion is the only solution for patients who suffer from respiratory problems, in whom ETF cannot be used.

Weaknesses of oral administration

  • Advancement of age causes impairment of swallowing which hampers oral administration of medicine.
  • In graphic studies of transit rates of hard gelatin capsules and tablets, elderly subjects were frequently unable to clear the capsules. This appears to be due to the separation of the bolus of water and capsule in the oropharynx, resulting in a ‘‘dry’’ swallow. As a result, capsule adherence occurred in the lower third of the esophagus.
  • The oral administration of many drugs and drug candidates is prevented by their poor penetration through the intestinal barrier.
  • The rate of absorption of medicine by Oral administration is 10 percent compared to this IV Infusion has more success.
  • Most of the data about orally administered drugs are obtained from healthy individuals. However, many drugs are administered to patients who are sick. A disease might affect either their absorption or overall bioavailability.